Most agencies sell you a generic SEO package. Inspira builds your campaign around how buyers in your industry actually search. Google rankings, AI answers, transparent pricing, month to month. That is SEO built for Bangkok, not copied from a template.
4.8 from 25 Google reviews · 6 industries. 6 dedicated strategies. · No lock-in contracts. Month to month.
Featured Result Live
International School · Bangkok · 2-year campaign
Parent-journey keywords · Admissions content · Technical SEO
2.8×
Organic admissions enquiries
Trusted by
Industry-Specific SEO
SEO Services in Bangkok Built Around Your Industry
A patient searching for a dental clinic, a parent comparing international schools, and a CFO shortlisting B2B vendors do not search the same way. So why would one SEO strategy work for all three?
Inspira is an SEO agency in Bangkok that starts with your industry's buyer journey, then builds keywords, content, and authority around it. We run dedicated playbooks for six sectors, each shaped by real campaign data from Thai and international businesses operating here.
Fill classes and retreats from local and visitor searches alike.
01 / 06
Six industry playbooks · Seven workstreams
What's Included
What Our SEO Services Actually Include
Most agencies sell SEO as a single line item. As an SEO agency in Bangkok, we break our SEO services into seven workstreams, and you see progress on each one in your monthly report. Every engagement starts with an audit that decides which of these carries the most weight in the first ninety days.
Technical SEO
Search engines cannot rank what they struggle to crawl. We fix the foundations first: crawlability and indexation, site architecture, internal link structure, Core Web Vitals, mobile rendering, and structured data. For sites moving platforms or rebuilding, we run migration planning so rankings survive the change. See our technical SEO service.
Crawlability & indexation
Core Web Vitals
Migration planning
Keyword Research & Intent Mapping
We map the searches your buyers actually make, in Thai and in English, then sort them by decision stage rather than volume. A parent searching “international school fees Sukhumvit” is closer to enquiring than one searching “best schools in Asia”. Our keyword research separates the two by search intent and prioritises terms that produce enquiries, not impressions.
Thai + English coverage
Decision-stage mapping
Enquiry-first priorities
On-Page Optimization
We rewrite titles, meta descriptions, and heading structures around the target term and the questions surrounding it. We tighten internal linking so authority flows to your commercial pages, and we structure content so both Google and AI systems can extract a clean answer from it.
Title & meta rewrites
Internal linking
AI-readable structure
Content That Answers Buying Questions
Rankings follow content that resolves a real question better than the page currently ranking. We plan, write, and publish content built around your buyers' decision path, then update it as the market shifts. See how our content marketing works alongside SEO.
Buying-question content
Decision-path planning
Continuous updates
Link Building & Digital Authority
We earn backlinks from publications and industry sites that carry genuine authority in Thailand and in your sector. No private networks, no bought placements, no directory spam. Fewer links, better sources, results that hold. Read our approach to link building in Thailand.
Earned authority links
Thai & sector publications
No bought placements
Local SEO & Map Pack Visibility
For businesses with a physical location, we optimise your Google Business Profile, build consistent citations across Thai directories, and target the “near me” searches that convert fastest. Explore our local SEO service in Bangkok, or read our playbook on how to rank in Google Maps in Bangkok.
Google Business Profile
Thai directory citations
“Near me” searches
Ecommerce & Specialist SEO
Online stores need different work: category and product page structure, faceted navigation, duplicate content from variants, and product schema. We handle Shopify, WooCommerce, and Magento stores, including international SEO for brands selling across several markets.
Category & product structure
Product schema
International SEO
Proof, Not Promises
Real Rankings. Real Enquiries. Real Data.
Industry-specific sounds good in a pitch. Here is what it looks like in a client's analytics.
Raintree International School came to us competing against larger, better-funded schools for the searches parents make months before enrollment. We built a parent-journey keyword strategy and rebuilt their content around it.
search.google.com/search-console
Google Search Console screenshotClient-approved export, sensitive queries blurred. Full data shared during your free audit call.
International School · Bangkok
Average position 34 to 1.8 on high-intent admissions keywords
Before34Average position
After1.8Average position
Enquiries2.8×9 to 25 a month
Timeline8 monthsTo first page-one rankings
Rankings improved fast, but the real shift was enquiry quality. Our calls actually converted.
Head of MarketingRaintree International School
On client data
Sensitive keywords blurred on request. Enough remains to verify the lift is real.
GSC exports shared during your free audit call.
Figures are the published case study numbers, covering a two-year engagement in the international school sector.
If you run marketing for an international school, this is the graph your board wants to see. Here is exactly how Raintree got theirs.
Those numbers came from doing the work differently. Here is where most Bangkok SEO promises diverge from ours.
Generic SEO
Inspira SEO
Keyword strategy
One keyword list scraped from a tool
Keywords mapped to your industry's real decision stages
Content
Generic blog posts to hit a monthly quota
Pages built for queries your buyers type before they enquire
Language
English only, or Thai only
Thai and English strategy in one campaign
AI search
Ignored
Every campaign includes optimization for ChatGPT, Perplexity, and Google AI Overviews
Reporting
Ranking screenshots
Enquiries, calls, and form fills, mapped to the landing pages and queries driving them
Contract
12-month lock-in
Month to month. We keep you with results, not paperwork.
What it costs
How Much Does SEO Cost in Bangkok?
The number, and what moves it, before you have to ask.
SEO in Bangkok runs between 15,000 and 90,000+ baht per month across the Thai market.
Inspira campaigns start from 19,900 baht per month, with no setup fees and no lock-in.
Four things decide where you sit in that range: how competitive your industry is, whether you
need Thai, English or both, how much technical repair the site needs before content work is
worth doing, and how much link acquisition your sector requires to compete. A single-language
B2B campaign in a niche vertical sits near the bottom. A bilingual healthcare or property
campaign against well-funded competitors sits near the top.
15,000 THB90,000+ THB
The Thai market range for monthly SEO. Inspira starts at 19,900 THB per month.
01
How competitive your industry is in Bangkok.
02
Whether you need Thai, English or both.
03
How much technical repair the site needs before content work is worth doing.
04
How much link acquisition your sector requires to compete.
Content production and link budgets are agreed line by line before work starts, so nothing
appears on an invoice you have not approved. Every campaign runs month to month. There is no
setup fee and no minimum term.
Before you pick a vehicle
SEO Agency, Freelancer or In-House Team?
Three ways to buy SEO in Bangkok. Each one wins in a different situation.
Freelancer
One specialist
Best for
A single job you can already scope: a technical clean-up, a batch of articles, a Google Business Profile rebuild.
Where it sits on cost
Usually the bottom of the 15,000 to 90,000 baht range, because you are buying one person's hours rather than a team.
Where it breaks
No one person is strong at technical work, content, links and Thai-language SEO at once. A holiday or a bigger client stops your campaign.
In-house team
Your payroll
Best for
Businesses with enough search demand to keep a specialist busy every day, and the budget to hire more than one of them.
Where it sits on cost
A full-time Bangkok salary plus tools, before you add a writer, a developer or Thai-language capacity.
Where it breaks
One hire is rarely enough. A lone in-house specialist has nobody to check their thinking and no cover for the disciplines they do not have.
Agency
What we are
Best for
Campaigns that need technical work, content, links and two languages moving at the same time, under one accountable owner.
Where it sits on cost
The middle of the range and up. Inspira starts at 19,900 baht per month, month to month.
Where it breaks
A weak agency hides behind a traffic report and a twelve-month contract. Judge one on whether it reports enquiries and lets you leave.
We are an agency, so read the options above knowing that. The honest version is this.
If you need one job done once, hire a freelancer. If your search demand can keep a specialist
busy full time, hire in-house and give them a budget for tools. An agency earns its place when
four disciplines have to move together in two languages, which is the gap
Inspira was founded in 2016 to close: too many Bangkok businesses were
paying a web designer, an SEO freelancer and an ads provider who never spoke to each other.
The Method
How an Inspira Campaign Actually Works
No black box. This is the monthly operating rhythm behind every Inspira campaign, with the deliverables named.
Phase 01 / 05
Phase 1Weeks 1-2
Audit & Industry Mapping
We audit your site's technical health, content, and authority, then map how buyers in your sector search in Bangkok.
Deliverable
a full audit report and a 12-month keyword roadmap, in Thai and English where relevant. See what we check in an SEO audit.
Phase 2Month 1
Foundation Fixes
We repair what blocks you: site speed, crawl issues, page structure, and metadata.
Deliverable
a prioritized fix list, implemented or handed to your developer with instructions.
Phase 3Ongoing
Content & On-Page
We build and optimize the pages your buyers need at each decision stage.
Deliverable
8 optimized pages or articles per month, each mapped to a target query.
Phase 4Ongoing
Authority Building
We earn links and citations from relevant Thai and international sources. No spam networks, ever.
Deliverable
a monthly link acquisition report with live URLs.
Phase 5Monthly
Measure & Compound
We review it with you on a call, every month.
Deliverable
a plain-English monthly report showing rankings, traffic, and, most importantly, enquiries.
Every phase above runs deeper as a specialist service.
The people who touch the work, and what each of them is responsible for.
XC
Xavier Cloitre
Founder and Marketing Director
More than ten years in SEO, UX and conversion optimization. Xavier sets the strategy on
every Inspira campaign, sits in the monthly review, and writes the agency's research on
the Thai search market, from how Bangkok buyers search to how AI answers are changing
who gets found.
Keyword and industry mapping, the monthly plan, and the report you actually read. Written and presented in clear English.
Thai-language SEO and content
Our Thai team has handled local-language search and content since 2019. Thai pages are written by Thai speakers, not translated from English.
Technical and site work
Speed, crawlability and structure are fixed by the same people who build our sites, so technical SEO and web design never argue across a gap.
One plan and one meeting, not four providers who never speak. Whoever is doing the work
that month, the strategy and the reporting stay with the same people, so nothing falls between
a writer, a developer and an ads provider who have never met.
Google + AI Search
Ranking in Google and in the AI Answers Your Buyers Read Next
Google still handles roughly 97% of Thailand's searches. But your buyers increasingly ask ChatGPT, Perplexity, and Google's AI Overviews before they ever click a result. If those answers do not mention you, you lose the enquiry without knowing it existed.
Every Inspira SEO campaign includes the fundamentals of Generative Engine Optimization: content structured so AI systems can cite it, entity signals that tell machines exactly who you are, and authority sources AI models trust. You rank on the results page and appear in the answer above it.
See it for yourself. Pick your industry and watch what a winning Bangkok search result looks like, in Google and in the AI answer.
google.com/search
Illustrative simulation. Brands and answers shown are examples of the outcome we build toward, not published client results.
Bilingual SEO
Thai and English in One Campaign
Bangkok searches in two languages. Thai customers type "รับทำ SEO" and search for services in Thai. Expats, tourists, and international B2B buyers search in English. Most SEO companies in Bangkok optimize for one and quietly ignore the other, which means their clients compete for half the market.
Inspira builds bilingual keyword strategies as standard. We research Thai and English queries separately, because they behave differently: different volumes, different competitors, different intent. Then we structure your site so both audiences land on pages written for them, not run through a translator, which is also why we treat Thai and English as two separate citation surfaces for AI search.
If your customers include both Thai nationals and the international community, this single decision often matters more than any other part of the campaign.
Buyer Intent
Why Location and Decision-Stage Keywords Win in Thailand
With 96.6 million mobile connections in Thailand, most Bangkok searches happen on a phone, close to the moment of decision. Someone searching "dental clinic Sukhumvit" or "international school Bangna fees" is not browsing. They are choosing.
Generic SEO chases high-volume keywords because the numbers look good in reports, and ignores the ranking factors that actually move rankings in 2026. But "SEO" gets searched by students and job seekers; "SEO agency Bangkok pricing" gets searched by buyers. We weight every campaign toward location and decision-stage queries because they convert, and because in a city this dense, the business that owns the specific search wins the enquiry.
That is also why our reporting counts enquiries, not just positions. A ranking that never rings your phone is a vanity metric.
96.6M mobile connections
9:41
SEO
VolumeHigh
EnquiriesLow
Searched by students and job seekers
VS
Wins the enquirySEO agency Bangkok pricing
VolumeLow
EnquiriesHigh
Searched by buyers
Representative comparison, not to scale.
Demand is not only the capital
SEO Across Thailand, Not Just Bangkok
Four markets, four different competitive realities. North to south.
Chiang Mai
Northern Thailand
Far less competitive than Bangkok, with demand split between Thai locals, long-stay expats and remote workers. Wellness studios, schools, clinics and professional services can reach page one on a fraction of the link investment the same terms demand in the capital. Thai-language search matters more here than the expat population suggests. See how we approach wellness and studio SEO.
Bangkok
Central
The densest and most contested search market in the country, and the one where the neighbourhood decides the enquiry. Sukhumvit, Thonglor, Sathorn and Bangna behave like separate markets with separate competitors, which is why a single city-wide keyword list underperforms here. This is where local SEO and map pack work earns its budget.
Pattaya
Eastern seaboard
Tourism and property demand, weighted heavily toward English and other non-Thai languages. Search volume arrives in bursts around seasons and holidays rather than flowing evenly, so campaigns here are planned backwards from the booking and viewing windows. Relevant if you sell property to overseas buyers.
Phuket
Southern Thailand
Almost entirely international search demand, dominated by hotels, villas, clinics and wellness. The hard part is not out-ranking the business down the road, it is out-ranking booking platforms and aggregators that already own the generic terms, which pushes strategy toward specific, ownable queries. See hotel and hospitality SEO.
Every campaign runs from our Bangkok team. What changes outside the capital is the
competition level, the language mix and where the seasonal peaks sit, not the method: the same
audit, the same technical foundation, the same reporting on enquiries rather than positions.
Choosing an Agency
Should You Switch SEO Agency?
Five quick questions about the agency you have now. Ninety seconds, no email required, just an honest read on whether they are worth keeping. If the real question is budget allocation rather than agency fit, compare SEO vs Google Ads in Thailand first.
Reporting1 / 5
Agency health check
How is your current agency really doing?
Answer five questions about reporting, transparency, results, communication and ownership. You’ll get a score, a verdict, and the exact gaps to raise with them.
However it scores, the fix is the same: pick an agency that answers all five without flinching.
FAQ
Questions Bangkok Businesses Ask Before They Start SEO
Most campaigns show measurable movement in 3 to 6 months, with compounding growth after that. Low-competition local keywords can move within weeks; competitive Bangkok commercial terms take longer. Any agency promising page one in 30 days is either targeting keywords nobody searches or planning to disappoint you.
Between 15,000 and 90,000+ baht per month across the Thai market. Inspira campaigns start from ฿19,900 per month with no setup fees and no lock-in. The four things that move the number are set out in the pricing section above.
No. Every campaign runs month to month. You stay because it works.
AI tools like ChatGPT and Google AI Overviews now answer buyer questions directly, citing sources they trust. We structure your content so those systems can cite you. It is included in every campaign, not sold as an upsell.
Because buyers in different industries search differently. A patient, a property investor, and a procurement manager follow different journeys, and a keyword strategy that ignores this wastes budget on traffic that never converts.
Rankings, organic traffic, and the number that matters: enquiries generated, connected to the pages that produced them and the queries those pages rank for. Reviewed together on a monthly call.
Ask any SEO company for case studies in your industry with enquiry numbers attached, not traffic charts. Ask which specific person runs your account and whether you speak to them directly. A credible SEO company in Bangkok shows transparent pricing, defines success before work starts, and never guarantees a ranking position. If an agency will not show you the maths behind its forecast, that is your answer.
Our SEO services cover all seven workstreams: technical, keyword research, on-page, content, link building, local, and specialist ecommerce work. Content production and link acquisition budgets are agreed with you before work begins and reported line by line. Nothing gets billed that you have not approved in advance.
Yes. We work with Shopify, WooCommerce, and Magento stores on category structure, product schema, faceted navigation, and the duplicate content problems that hold most Thai online stores back. If you sell into more than one market, we handle hreflang and international SEO as part of the same engagement.
Your industry's version of that graph starts with an audit
Healthcare clinics, property developers, hotels, B2B firms, international schools, wellness studios. Different buyers, different journeys, one approach: build the SEO around how your customer actually decides. You saw what that produced for Raintree.
If you want an SEO agency in Bangkok that shows its pricing, its method, and its results before asking for your signature, you have found it.
Find out what your industry's search demand looks like.
Tell us who you are and where you compete. You get a real analysis of your rankings, your competitors, and your fastest opportunities, whether you hire us or not.
Replies within 24 hours
No lock-in, month to month
Pricing shown upfront
XC
Xavier CloitreFounder and Marketing Director · leads every campaign strategy personally
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